AASP is a professional association for private consultants operating in the retirement, age and disability sectors. The association ensures organisations providing services in the ageing, retirement and disability industries operate with integrity in an ethical and professional manner to contribute to the high reputation and assist in the betterment of the industry. The objective for which the organisation is established is to be a not for profit, professional association whose purposes are: • Create a brand which represents a high standard of professionalism in the provision of services to consumers in the ageing, retirement and disability industries. • Establish standards of conduct, competency and operation for members. • Support members with ongoing commitment to the ageing, retirement and disability industries. • Encourage and support organisations providing services in the ageing, retirement and disability industries to operate in an ethical and professional manner. AASP further aims to benefit consumers by leading industry change including: o Acting as a cohesive strong voice for members at a state and federal level of government in issues that affect the industry as a whole and our consumers in particular. o Working with other peak bodies in the betterment of the industry. o Promoting the brand and the members it represents to government and private providers who may refer consumers.