SQD Athletica is a Men's Lifestyle brand focused on finding balance, refining style and inspiring men to be Fit for Life. We need to keep moving forward. Life. Ideas. Ourselves. Finding purpose and some balance. Being restless and curious, confident and calm. There's much to take out of getting the hard work done, because after all, there's cold beers to be had - right? And when you actually take the time to stop and think about it (or take the initiative to start) it's radical what can be achieved and found - most importantly, you'll probably find 'you'. That healthier 'you' can lead to all kinds of positive progression. Simple things. Feeling better. Finding your style. Changing stuff. Being 'Fit for Life'. SQD Athletica is all for Men achieving that better balance by sharing real world stories, creating considered apparel and curating complimentary products that we believe will go some of the way to inspiring and achieving that better 'you'.