Finecast is a leading addressable TV company which enables advertisers to personalise TV ads across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver relevant ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access. Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can reach viewers whenever and wherever they are watching. Finecast is part of GroupM, the media investment group of WPP.