SHE [EST. 2004] is a mutli-platform lifestyle brand for girls dedicated to inspiring and educating girls on health and positive lifestyle choices. The name is derived from SHE founder and health fanatic, Jerra Spence’s song, “Sugar Hooker” about her addiction to being “hooked on sugar”. With clothing and design, a record label, SHEtv (an online live and interactive by girl, for girl TV channel), A Teaspoon Of Sugar (an online email newsletter), and Pirate This! (female compilation album series), SHE brings community to girl power.