/ BAH · di · mah · go / Focused on the intersection of business and social purpose. A social venture for women to celebrate WHO they are more than WHAT they are: learning to define themselves by their character, qualities and abilities, rather than their size, shape, or appearance. The brand name of Bodimago is a play on the psychoanalytic term “imago” which means: an unconscious mental image of someone that influences behavior. Bodimago is an amalgamation of words to mean: a woman’s mental image of her own body that positively influences her behavior toward herself and all women.