Franchise Egypt provides a platform to support the franchise sector in the Egyptian market. Its objective is to create public awareness about franchising and to stimulate demand on the franchise lending, to enable financing new businesses and creating new jobs in the market. Franchise Egypt is powered by the SFD (Social Fund for Development) in cooperation with the EJB (Egyptian Junior Business Association). The program is financed by the African Development Bank creating funds entitled to reach EGP 5 million for each franchise project. Franchise Egypt mainly provides: - Consultancy (business planning, branding, advertising, and best stores locations) to both prospect Franchisers & Franchisees by guiding them through the whole process and needs to operate in the Egyptian market. - Match Making/ Linkage of eligible franchisers with potential franchisees - Funding for welling franchisees with a valid business plan with the needed fund to start their business.