You’ve been hacked and it’s going public. How prepared are you to face the media storm that’s about to erupt? This is the playbook you need for the problem you don't want to know about. The definitive guide to cyber breach communication preparedness from two of the leading experts in the field. You will discover the emerging threats you need to prepare for and learn how scenario planning, pre-breach stakeholder relationship building, essential communication elements and the right team to coordinate their preparation and release, all combine to give you world best practice in cyber breach communication. Contents …………………………………..….…..... Foreword 6 Preface 8 Introduction 11 The Context 14 The Cyberthreat Landscape 16 Compliance Considerations 53 Getting it Wrong 77 Best Practice Communication Model 83 Internal Posture 91 External Posture 107 Two Scenarios 118 Action Checklist 158 Decision-Making Framework 161 Recent Case Studies Assessed 169 Conclusions 211 Glossary of Terms 213 Additional Resources 218 About the Authors 220