The StratLab is a boutique consumer insights and brand strategy firm that specializes in custom qualitative research. We're comprised of a global group of curious minds who are experts into tapping into people to uncover underlying motives and desires. We listen. We learn. We help brands be relevant. It's that simple. We use a variety of qualitative methodologies to meet various timelines and budgets. It could be projective, immersive, observational, in context, online, in more traditional focus group settings, wherever our research takes us, we promise to create the best qualitative research solution to meet your specific project needs. Our reason for being is straight-to-the-point. By using the most appropriate custom qualitative research solutions, we help our clients find meaningful roles in the lives of modern day consumers.