MediaScope is a Jordan-based pioneering company in the fields of media sales representation, publishing and events. Founded in 1994 and led by Zeid Nasser, the company has created industry leading products like the Who's Who Series of industry-specific directories, Jordan Today magazine, the Jordan Advertising Awards, the immedia digital conference, mediaME.com and more. Some of these products have been acquired, while others continue under MediaScope. It has also been the local partner for various events including the Night of The Adeaters and The Jordan Web Awards. In its first ten years, the company also focused on print, outdoor and radio sales representation (included magazines such as ArabAd, Sport Auto, BYTE Middle East, BusinessWeek; radio stations such as Play99.6). It then focused on digital media sales representation, pioneering the field and expanding its operations in regional markets. Properties represented over the years included Maktoob.com, Yahoo!, ikbis, Ad Dustour and many others. Currently, the digital media operation is operating under the name "Levant Network" which is a performance advertising and affiliate marketing company. Looking to the future, MediaScope continues to serve the Jordan and regional advertising markets with publications, events and consultancy services.