BLK FRVR® (stylized Black Forever) started as a poem and response to race inequality. By demand, it evolved into a niche apparel brand creating statement pieces. The sweet, short mantra is more than four syllables; it's a mindset. Homage and purpose is laced into the fabric of our clothing. In 2019, Atlanta natives John Wood (poet) and Raheem Thompson (visual designer) intertwined visions to illustrate the heart of Atlanta. Preserving native culture and highlighting the Black effect is what we do best. In 2021, BLACK FOREVER® ventured to media production, telling the stories of 'us.' We bare the minds of our Black diaspora. From investors, to techies, 9-5ers, artists and entrepreneurs - what can’t we do? “If race is apart of our eternal destiny, we can’t wait to be Black forever.”