INTRODUCTION Our mission is to please consumers around the world by providing them with new and innovative brands and products. Doing good while supporting our consumers, customers and partners is at the core of our culture. We are externally focused to be quick to adapt to the latest trends to give consumers products of the highest quality, faster. Over time we will build a brand portfolio of specialist brands that are tailored to please underserved consumers and customers all around the world. OUR STORY Today there is an increasing consolidation of brands with a few big companies. The focus is often to drive profits in categories where they are well entrenched. The result is a shortage of consumer relevant innovation. We want to change that! Our focus is on underserved segments that lack meaningful consumer and customer centric propositions. So, categories where there is a consumer need but no offer to match. This includes bringing disruptive innovation to categories ripe for a shake-up or creating new categories or category segments.