In 1942, C. Arthur Telle Sr. and Dan Froesel found a second-hand retreading mold and formed a business recapping tires. World War II created a strong demand for recapping tires. Soon, the business outgrew Froesel's mother's garage on Hoover Avenue in Richmond Heights and they expanded to a storefront located on Highland Terrace. Over the years, the business grew into Telle Tire & Auto Service, boasting four generations of Telles at the helm of this award-winning outlet for the same quality, care and service that it was founded on. Aaron Telle has been President of Telle Tire & Auto Service since 2009 and running day-to-day operations since January 2007. In May 2011, Telle Tire expanded operations to a second location in Sunset Hills on South Lindbergh Boulevard. This year, as the corporation celebrates its 70th Anniversary, the Telle tradition of providing personal service, quality products, and business innovations remains as important today as it was for Chuck Telle and his father in the mid-1900s.