Image Is Everything specializes in creating inclusivity in the beauty industry, championing the push behind the advertising of products reflecting its buyers. We act as a resource for brands seeking to diversify their audience, and increase their market share by penetrating a worldwide consumer pool of women and men of color. Founded in 2012, IIE is the first talent agency of its kind to curate a unique collective of digital content creators that directly reflect the majority consumer in the beauty space. Our client roster is composed of women of color supported by marketing experts who mirror them, giving us a unique advantage in understanding the consumer.