Publy is an advertising company that works in the specialist area of promotion of companies and services on the Internet. With its millions of users, advertising on the Internet has huge potential. Although broadly predictable, future development is still largely unidentified and certainly, due to its scope, not comparable with what traditional advertising companies can offer. To be successful, however, you cannot improvise, you need to consult specialists who have been working for some time in this field and who are able to operate satisfactorily in the Internet “ocean”, anticipating the far-reaching changes and dynamics which it is continually subjected to.