With a unique focus on personalized fitness and its patented blend of technologies, CARROT Wellness promises to change the role smart phones play in incentivizing people to lead more active lifestyles. When it comes to workplace wellness, arbitrary "one-size-fits-all" fitness goals make about as much sense as handing out "one-size-fits-all" t-shirts to employees. That's why the CARROT Health & Wellness program, using its proprietary algorithm, features a personalized “Activity Goal” that gives each participant daily, customized targets to help ensure long-term engagement and success. CARROT Wellness provides employers with an easy, cost-effective, and engaging platform to successfully motivate employees while promoting and supporting other wellness initiatives. Participants also have the option to receive notifications to update them on their daily progress, as well as to offer words of encouragement. The free CARROT Wellness mobile app serves as a pedometer and gives users one Reward Point for each step taken. These points are redeemable for on-app specials, exclusive offers, and discounts – rewards earned simply for walking, running and climbing stairs. CARROT Wellness also gives local businesses and marketers the opportunity to reach new customers by offering "healthy" rewards to nearby users at little or no cost. Developed by Metro Detroit-based Marvel Apps, CARROT Wellness is a free download on the Apple and Google Play Stores (search “Carrot Wellness”). More information about CARROT Wellness is available at www.CARROTwellness.com.