Daedal is a team of highly experienced e-Commerce experts, having worked in most categories and markets. Our mission is to enable sustainable commercial and capability growth in our clients via deployment of our four proprietary products: 1) The PACE Maturity Roadmap 2) The d-BUG Capability Hub 3) The eCategory Strategy Flywheel 4) The IPE Retail Media Best Practice Guide. Head to www.daedal.uk to find out more!