Shixiang chooses to throw out conventional thinking that defines finance for centuries - we choose to scientifically organize the world's financial assets and make them universally accessible and useful, not because it is easy, but because it is hard, because this mission will organize and measure the best of our energies and skills, because this challenge is one we are willing to accept, and last but not least, because this prevailing fear of complexity is one we are willing to overcome - with science, technology, and courage.