We believe investment managers need to get back to the fundamental reason the industry exists: to grow client assets. Pure Portfolios strives to align performance with client expectations, and for qualified clients, if we fail to do our job we receive less compensation. Pure builds custom portfolios aimed at reducing the cost of owning financial assets and strives to maximize net after-tax returns. In addition, we will never employ salespeople. We are asset managers, not asset gatherers. By putting investors first, Pure can raise the standards of professional conduct within investment management. Through education, promoting the highest ethical standards, and providing each client with a Statement of Investor Rights we can improve the way people invest.