hejhej-mats is a sustainable start-up and has developed a fully sustainable yoga mat, which resources can flow in endless lifecycles. The founders have decided not to use natural resources in order to not intervene in valuable ecosystems but instead to use a resource which the planet already has access off: waste. In this way hejhej-mat tackles two main problems: the increasing amount of plastic waste as well as resource scarcity. For hejhej-mats the most sustainable approach is a product align with the circular economy. The yoga mats are made out of offcuts naturally occurring in the foaming industry. Every hejhej-mat basically gives those offcuts a second life in the form of a yoga mat. Once the product reaches the end of its lifespan, it can get recycled and the material will be used for new products. The whole production process takes place in Germany which guarantees highest labour standards and quality as well as low transportation ways and CO2 emissions. Sustainability is the heart of hejhej-mats which is why the packaging of the mats is fully recycled, shipping takes places climate neutrally and the biodegradable organic cotton logo gets sewed on top of each mat in cooperation with a workplace for people with a handicap. Read more about the whole hejhej story, our yoga mats and our sustainable hejhej blog at www.hejhej-mats.com.