The Problem Non communicable diseases (NCDs) kill around 41 million people each year, that is around 71% of all deaths globally. (1) Apart from factors such as genetics, physiology, environment, NCDs are caused, to a massive extent, by four behavioural risk factors: tobacco use, unhealthy diet, insufficient physical activity and harmful use of alcohol.3 Rapidly increasing unplanned urbanization, the widespread propagation of unhealthy lifestyles and the ageing population are contributing to this statistic. Unhealthy diets and sedentary lifestyles result in high blood pressure, increased blood glucose and obesity. Amulet was born The above-mentioned statistics is a result of a core issue that prevails among us today. The core issue being taking our health for granted, and that sometimes in the “quest to make our mind happy, we abuse our body and vice versa”. And technology has made us bed-ridden and hooked to its never-ending loop of information that may or may not be validated. This is where we felt the need for a platform. A platform that cut through the noise and be a reliable, trustworthy and privacy first health platform that help people realise that their health matters. And thus, Amulet was born, with a vision of creating a healthier you, physically and mentally. And we strive to do this by being your Good Health Charm at all times reminding you that – Your Health Matters. Our Job We aim to create an incremental improvement to your health and wellness by consistently providing you with validated insights that help you make informed health and lifestyle choices. We strive to bust health myths, provide actionable health tips and be the watchdog for breaking through bad habits. Our research team extensively combs through vast amount of information/data across various mediums. This information is further validated by renowned experts in different domains to help further validate authenticity.