Just imagine you had the intention of investing your capital in a hotel property or business. Of course, the idea has a special appeal and as the kind of property that requires an operator, a hotel has special characteristics. Just imagine that a possible location for the hotel were a large city, in Germany, for example. A city with a flourishing economy, sought-after as a place to live or set up business, a popular travel destination with international renown. The general assessment of the hotel market in the city centre: well-saturated for many years. The visionary assessment with the Feuring factor can identify something else: good perspectives for a new first class hotel. A central location, for example, right near to the main railway station with its typical milieu is usually rather regarded as a disadvantage for the upper hotel segment but with the Feuring factor, comes to be a clear advantage. An international hotel chain will let itself be won over by this surprising perspective: a first class hotel as a generator for the better quality of the location. The conceptional, quantitative and qualitative positioning is plausible, the configuration of the building is convincing, the project is launched. As it is generally the case with hotel projects, the plans attract a lot of attention. And then, just imagine the hotel opening, with a grandeur to it that will even let those who are used to big events gaze in amazement. Finally, three months later, reliable operating results land on our desks. The sales and profitability figures are according to our forecasts and even exceed all expectations. And years later, demand is still very high. The hotel is doing very well and has an assertive position amongst its competitors. To have faith in the vision of new possibilities. To make brave decisions based on tens of years of experience. To ensure consistency by creating new things at the right time. All this makes the Feuring factor a formula for long-term success.