IMA's advisory and research offering is designed to provide executives with insight into the buying behavior of infrastructure and managed services customers with a focus on the YouTube platform. IMA helps companies solve for shifts in buying behavior due to pandemic conditions and the broader market. IMA has developed a data base tracking ~700 data center providers' use of the YouTube platform and has a catalogue of more than 2,000 videos which are analyzed to identify trends and best practices. IMA's focus is to help firms identify the industry benchmarks, best practices, and optimal strategies so their respective storytelling is engaging, and the effectiveness of the content can be measured.