Haldiram's began as a tiny shop in Bikaner, the land as famed for its savories as for its leather-faced pipe players and fierce warriors. By 1982, Haldiram's had set up shop in Delhi and the capital had begun to stop by and take note of the savories and sweets. It was word of mouth that grew the business manifold over the next decade till Haldiram's came to stand for a food company that was synonymous with taste, hygeiene and innovation.