Prediki is the first universal prediction market platform, for just about anything involving human action and reaction. It leverages human collective intelligence to generate gold-standard accuracy outcome predictions. Its cloud-based technology expands the range of applications in market and trend research enormously. Prediki works regardless of cultural differences in single countries, regions or worldwide, for short and long time horizons, even for multiple potential actions. Prediki looks at real behaviour which eliminates the many biases which hamper traditional market research. Every single prediction is verifiable against future evidence, allowing a rigorous application of the Scientific Principle. Innovators, Product Developers, and Marketers get the future impact as meaningful quantitative KPI forecasts for their specific products or services. Unlike Artificial Intelligence, Prediki is not a black box: its inbuilt sentiment, semantic and emotion analysis decode the weight of underlying reasons for its predictions.