A Type Alpha woman is powerful and fierce. She is passionate, driven, and believes in living life to the fullest. She is not afraid to stand apart from the pack and write her own rules. The brand was born to embody all that this woman brings to life. Our clothing, like the individuals who wear them, make a statement of unrestrained confidence. Using the highest quality materials and construction, our clothing instills luxury into everyday style. At the end of the day, Type Alpha women run the world. That's how we see it.