Genuiniti is on a mission to protect consumers from counterfeit products by letting them verify the authenticity of products manufactured by brands that equip their products with wireless tags supplied by and activated with Genuiniti’s platform. Today, counterfeiting is already the largest criminal enterprise in the world, with domestic and international sales of counterfeit and pirated goods totaling between an estimated $1.7 trillion and $4.5 trillion a year. As manufacturers of counterfeit goods employ ever more sophisticated techniques to deceive legacy anti-counterfeiting technologies, Genuiniti is constantly evolving its proprietary technology by leveraging latest advances in mobile, cryptography, cloud, location, deep learning, and near field communication to give consumers and brands - a simple to use, yet highly advanced tool that offers unrivaled protection against counterfeits.