4SHC recognizes the role of the UNWTO on tourism development and the World Committee on Tourism Ethics. We endorse the 10 principles of ethical development behavior forwarded by this body. Our services include: - National / State Tourism Office Representation (All required services including Travel Trade Representation, Marketing, Product Development) - Assessment of tourism needs for destinations and marrying it with the strategic development plan for the country or state {Includes rural, ethnic and community tourism initiatives}. - Positioning the destination as a leader in tourism development to the area - Create synergistic partnerships with competitors for regional tourism development initiatives, where appropriate - Managing partnership with the travel trade to promote tourism growth {Airline cruise line and wholesale and retail tour operation} - Coordinating Product Development Initiatives {Development/enhancement of destination attractions for visitors} - Develop campaigns for tourism promotion from western long haul markets to the region - Spearhead international marketing efforts for business and affinity travel groups to the region - Coordinate all marketing, planning and development efforts with appropriate government departments. - Hotel / Resort Development and Management