Crest Advantage is a BOI Approved Sri Lankan Company engaged in Media Consulting and Management operations. It offers a compelling proposition of significant improvement of viewership performance and profitability to various broadcasters for the contracted time slots by introducing newer, attractive, more engaging content with advertising and brand support. Promoted by Aditya Ray, a Business Growth Leader and a Turn-around specialist with over 25 years of industry experience. Aditya held leadership positions in Zee Entertainment Enterprises, Bennett Coleman & Company, The Capital Maharaja Organization and Last Minute Media. In his current entrepreneurial venture, as an ED of Crest Advantage, he wants to lend his leadership, consumer insights and management acumen to Clients/Media Owners to enhance audience engagement with their content and brands and deliver superior performance within a short period.