We help brands leverage SEO, Content Marketing & Social Media to get to your target audiences' eye-level. Audience Targeting • Web & Mobile Analytics: Google Analytics, Talkingdata • Customer Journey Mapping: Map customer journey to match the most relevant moments and corresponding content and/or promotion Audience Growth and Engagement • Data-driven SEO: Leverage SEMRush and Dragonmetrics to define targets and shortlist trending content ideas & content partners • Increasing Engagement: Nurture community champions & coordinate postings across owned channels Influencer and Content Partnerships • Influencer Marketing: Leverage Buzzsumo and Newrank shortlist relevant influencers to enhance social media campaigns' impact • Content Marketing: Provide actionable and shareable content in various formats • Paid + Earned Media Expertise: Leverage paid press releases and advertorials to engage other media for earned coverage Campaign Management • Social Media Management (SMM): Hootsuite • Chinese Digital Marketing: New Media such as Toutiao, WeChat Official Accounts, Meituan/Dianping (Yelp equivalent), Weibo • Marketing Automation, CRM, Lead Generation: HubSpot, Intercom.io • Email Marketing: MailChimp • Paid Advertising: Google Adwords, LinkedIn Campaign Manager, Facebook Ads Manager • O2O: Integrating online with offline channels • Event Marketing: Pre-exhibition preparation, e.g. SEO research & prospect reachout. Gathered leads and raised brand awareness at various exhibitions, e.g. RISE Hong Kong