Imagine A world-famous Institute of Comedy, located in Victoria, that attracts as many visitors and students as the Eureka Stockade, the Stockman’s Hall of Fame, Sovereign Hill and the 12 Apostles. Interstate and overseas tourists planning their journeys throughout Australia, having the AIC on their itinerary as a “must see” destination because it’s the place that Paul Hogan, Barry Humphries and Billy Crystal rave about. Great comedians and humorists from all around the world clambering to be included in the institute’s regular programs, just as they presently do with the Melbourne International Comedy Festival, now one of the world’s great festivals. The AIC’s Purpose The AIC continues to build on the resources collected by comedian, philosopher and comedy educator, Pete Crofts, since 1964. The AIC’s purpose and vision are influenced by what Pete Crofts has identified as the Great Southern Philosophy, that reflects the unique Australian perspective of life, which is deeply influenced by our Aussie humour. Comedy education and training services Training for corporate advisors to increase levels of fun, creativity and innovation in Australia’s top 2000 organisations Comedy workshops for corporates to increase motivation, productivity, performance and corporate culture Script writing services Research services, including access to AIC resources and knowledge base Advice to corporations to improve sales results through improved use of humour Stress-relief workshops and seminars Film-making services and consultancy Schools programs, including anti-bullying programs Australian culture workshops for corporates to ensure the maintenance of the unique Aussie culture and the Great Southern Philosophy Booking agency for comedians and other entertainers Cartoon drawing service Commissions to write humour, comedy laugher materials of all descriptions