Moaconcept is an Italian Sneaker Benefit Company. Our brand culture is rooted in inclusion and dialogue, believing that the true power of change, collective and individual, lies in the power of small daily gestures and the importance of the role each person plays in this journey toward a better society. We design our products with passion. We donate part of our annual profits to promote environmental responsability and social recovery. Our aim is giving back to society part of what it has given us. We believe that in confrontation with others lies the key to improvement, both personal and collective. Our collections are born from the synthesis of the perception of our surroundings and our deepest emotions, in a perpetual movement of exchange that marks the breath/ essence of our company. We do it with love and perseverance, proud to be an independent and self-funded company. We curate our ideas and produce our collections, meeting international labor standards. Our products are made with an increasing focus on socially responsible processes with the intention of creating sustainable value in the future, balancing private interests and collective well-being.