Barone Pizzini was the first winery to produce Franciacorta from certified organic viticulture, that is, using only natural substances or substances that man can obtain with simple processes for the cultivation and nourishment of the vines. “Organic is the means, the end is quality”. This is how Silvano Brescianini, founding partner and Director of Barone Pizzini, usually repeats, underlining how the primary objective of the company is to produce quality wines, closely linked to the territory. The organic approach is cultural, it involves choices and values and is the starting point of a study and innovation path. Among the most important projects: - Bioclimatic solutions in the cellar, - Ita.Ca to reduce the carbon footprint, - Biodiversity Friend certification to enhance biodiversity in the vineyard, - Biopass to measure biodiversity, - Study and rediscovery of Erbamat, an ancient native vine.