ADiBha, aims to generate a valuable livelihood for the true artisans and weavers’ community of Odisha, India and make them feel proud and confident about their art, craft, tradition and their profession. It is effortlessly trying to ensure that Indian art and craft does not die with time and is being transferred from generation to generation. It designs/revives/markets the most beautiful and uniquely made hand-crafted and hand-woven sustainable fashion from parts of Odisha to the customers and give them a space to think, understand, value, adopt and retain the art, culture and tradition by supporting and sustaining a life, a family, a village and a livelihood.