We believe in: Innovation Ariat was founded on technology and innovation -- with the goal of making the highest-quality footwear and apparel for the world’s top equestrian athletes. Dedication We are a community of riders and people committed to those who ride, ranch, and work outdoors. We make products we’re proud to use. Balance We are also committed to family, community, and the outdoors. Riders as athletes As athletes, riders put their bodies to the test every day. We create better performing boots and clothing that keep up. Possibilities We strive to redesign, reimagine, and reshape the riding and working world, while staying true to the traditions that keep us authentic.