The Foundation Marketing Technology Center, MTC, promotes value-creating interaction and learning between business and research in the areas of market, service development and business enterprising. The foundation was established by the Royal Swedish Academy of Engineering Sciences (IVA) and the Swedish Institute of Management (IFL) in 1974. MTC is a non-profit organization, thus the projects are financed primarily by major corporations and government agencies. MTC invites enterprises to participate in programs and projects aimed at developing knowledge about influences of market- and service networks on business development. MTC is active within the field of Service Innovation, customer ineraction and how market-changes must be met at a higher pace. Participants in our activites within a number of different themes, such as Big Data innovation, customer oriented innovation and development, digital platforms and business strategies, Executive management models etc, share nowledge and insights with other companies as well as getting input from leading academia in the field. Contact us if you want to learn more.