PhotonicSweden communicates the achievements and needs of the Swedish Photonics industry to the Public, the Government and foreign and European organisations. It formulates national R&D agendas in Photonics for innovation and growth. It increases the collaboration between photonics industry, academia and institutes. It supports and assists small- and medium-size enterprises during their journey in the valley of death and keeps being at hand even after the first oases have been reached. Our vision: Optics and Photonics having a strong impact on a viable, expanding and profitable Swedish industry based on research and innovation. Our mission: PhotonicSweden shall catalyze fruitful cooperation between companies, universities, and institutes in the field of optics and photonics in Sweden and across the national borders. PhotonicSweden shall be a natural partner for Swedish and European funders and investors for product development and research. PhotonicSweden shall contribute to a healthy regrowth of engineers in optics and photonics. PhotonicSweden shall increase the awareness among the general public and politicians of the strategic importance of optics and photonics for the future of Sweden.