Felix: Tech accessories with personality. Felix creates tech accessories that blend functionality and personality. Clever, intuitive designs make using technology easier while also creating an emotional connection with the user. Most of our ideas are relatively simple. Simple is something we take seriously, actually. Because most of the best things in life aren’t complicated. They’re easy to use and they make life more fun. In the case of tech accessories, that means creating designs that help technology more seamlessly fit into our lives. Founded in 2012 by Chris Michaud, previously the COO of Continuum, Felix Brand LLC has designers in Boston and LA and production in China. Through strategic partnerships, Felix is able to perform like a large company while maintaining the nimbleness of its entrepreneurial roots. Leveraging the best talent around the world, experimenting with new, novel distribution channels, and building key retail partner relationships are all just part of the strategy for Felix.