IPNEXT® is an intellectual property (IP) strategy consulting practice, which helps clients devise & execute IP strategies to achieve their business goals. In today’s knowledge economy, strategic use of IP is steadily moving from being desirable to being imperative. Savvy companies across the globe, big & small, have been using their IP to gain a competitive edge, protect and increase market share, earn licensing revenues, influence the direction of technology evolution, differentiate their offerings, protect their brands, stave off bigger competitors, position themselves for mergers and acquisitions (M&A), extend their international reach, and much more. IPNEXT® brings you the benefit of world-class expertise to further your IP efforts – manage risk, understand & strengthen your IP position, and use it for maximum strategic gains.