We live in a world in permanent change. New technologies have introduced irreversible cultural modifications at a global level, the effects of which have a substantial impact on purchasing processes. In this way, corporate sales teams have been forced to try new marketing strategies to create prospects and build relationships, based on the concept of client centricity. New paradigms and concepts such as customization, value, and experience appeared, and companies have focused on increasing their artificial intelligence systems to more easily detect the characteristics and interests of their target segment. It is true that technology today plays an essential role that we cannot do without. The analysis that they provide us with our clients provides us with great and valuable management and monitoring tools. But ... insufficient. That is only part of the question. Customer expectations are rising, and they are faster than the rate at which companies improve. Your customers expect that every interaction, from start to finish, is the best experience they have with any company, not just yours! So the question remains, how can your organization create a great customer experience strategy? The key to growth is in people, not technology. The new role of the salesperson will be to assist the customer throughout the decision-making process, and no longer (as in the past), in a single sales contact. Our innovative strategy aims to ensure that your company is no longer only in the TOP OF MIND. To ensure success you need to reach the TOP OF HEART! And we are going to teach you how to achieve it.