1. To successfully bring a professional firefighting and rescue service to the residents of Sandton and Johannesburg and to municipal and corporate contracts where such a service may be required. 2. To operate a privately managed not-for-profit fire brigade service in those municipal jurisdictions where the fire brigade services obviously are not coping or do not exist any longer. 3. To ensure the very best firefighting skills are employed in the firefighters and officers head-hunted for the positions they fill. 4. To employ aerial support for the firefighting operations contemplated. 5. To ensure the highest degree of tactical firefighting is engaged in when fires in structures, buildings, vehicles or otherwise are encountered. 6. To manage the organisation in a professional way to ensure the lives and property protected are so protected utilising the very best apparatus, vehicles and equipment. 7. To perform rescue extrications from vehicle wrecks, fire buildings and rapid water trauma situations. 8. To perform standby at special events and functions where such services. 9. To revive to the greatest degree possible the by now expired public belief that when the firefighters have arrived, all will be taken care of.