The Gisborne Herald is a daily afternoon newspaper for the Gisborne region and is only one of four independently owned daily newspapers in New Zealand. The Gisborne Herald was established in 1874 (known then as the Poverty Bay Herald) and began as a bi-weekly publication, developing into a daily publication in 1878. In 1939 the paper was renamed to become The Gisborne Herald, and in 1999 was changed from a broadsheet format to a tabloid format making it New Zealand’s only daily Tabloid newspaper. The Gisborne Herald’s core business is to connect people -connecting readers with newsmakers, advertisers with customers and connecting people with people- to inform, to entertain and to provide a forum for discussion.