Digital Business Consulting was founded by a group of business leaders, CIOs, and consultants that had grown frustrated with the abundance of aggressively marketed solutions for digital transformation that were simply buzzword association and seldom supported true transformation outcomes for IT or the business. We believe that the concept of a Digital Business represents a real and lasting change in how businesses and their IT Organizations will operate and engage their customers that is fundamentally different from traditional operational practices. Based on that we look holistically at IT and Business Operating Models, link our work to target outcomes anchored to business basics for efficient operations and value-creation, and above all leverage practical solutions based on experience.