In Hebrew “Sar-El” means “Minister of God” and it is our duty to serve the Christian and Messianic Jewish community by connecting them to the land and people of Israel. We strive to create trips that renew faith, expand hunger for the Word of God, and deepen understanding of the Bible. We want our guests to leave Israel with more than just souvenirs; we want our guests to leave having received the spiritual gift of new revelation about God’s word and how His plan has, and continues to unfold in history. In Business for OVER 20 years! Service! We know how to serve. With over 80 tour operators on staff and countless guides at our availability, every group gets the attention it needs, a customized trip, and the guide that truly fits the personality of the group. Unparalleled Tour Guides! Utilizing over 800 guides speaking languages from Spanish to Thai and everything in between, we have the best guides in the business. Shared Faith! Samuel Smadja, founder of Sar-El Tours and Conferences, is a native Israeli and second generation Messianic Jew. As a leader in a local believing community he and others in the Sar-El team share the core faith of the tourists coming to visit this special land! That connection makes a world of difference in service quality and overall experience for the visitor. Local Connection! Serve local humanitarian aid efforts! Meet with local pastors and scholars! Hear from Jews, Arabs, and Christians on what is really happening in daily life!