Absolute Taste Middle East is a strategic partnership between Gulf regional hospitality player MAISAM, and Absolute Taste of the United Kingdom. Together, we bring a wealth of worldwide experience and complementary capabilities to provide the highest standard of food and service across the hospitality industry across the GCC. The development of this strategic relationship has been the creation of a Saudi Arabian hospitality business that has true roots and focus within the region. As part of the Absal Group, Maisam has been based in the Kingdom of Saudi Arabia for over 20 years. During the last five years Absolute Taste have undertaken a number of high-profile projects within the region with the objective to create an in-country entity with a long-term strategy and home in the region. This partnership brings together the partners to launch Absolute Taste Middle East.