Plan C is helping to transform access to abortion in the US by normalizing the self-directed option of abortion pills by mail. We provide information on abortion pills, including where they’re found online and how they’re used for a safe home abortion. We do this to disentangle the method from politics and put it back where it belongs: in the hands of the people who want to use it. Our small but mighty team of veteran public health advocates, researchers, social justice activists and digital strategists incubates new initiatives that disrupt old barriers to access, partnering at the intersection of research, technology, grassroots advocacy and health to usher in a new era of access for this safe, effective method, for anyone seeking to end an early pregnancy at home.