BAYEDE! translated from Zulu means 'Hail the King!' BAYEDE! is a powerful Royal job creation enterprise, endorsed by His Majesty King Goodwill Zwelithini KaBhekuzulu. In honour of the 60th birthday of HM King Goodwill a new range of wines was developed called BAYEDE! BAYEDE! Marketing Pty Ltd has developed the first Royal and Luxury African Trade Mark for the African continent signed by the Zulu king. The BAYEDE! brand has been launched in partnership with new, small and medium enterprises to develop the first Royal and luxury product range for the African Continent. BAYEDE! Royal Luxury products has the official Zulu Royal Warrant, the Royal Arms and the legend 'By Appointment' on all their products. BAYEDE! also represents Royal Selection products in a variety of sectors: Agriculture, Mining, Manufacturing and Arts and Crafts. The common denominator for all products is quality, luxury, originality and inclusive job creation opportunities. A range of diversified products are developed, using labour mainly from local communities and established community projects. BAYEDE! Based on the purpose of providing employment opportunities , not only for the local people brought sustainable jobs , and improve people's job skills and work to build capacity . King Goodwill Zwelithini is not only the eighth Zulu monarch, but also the continent 's longest reigning king, with 30 million adherents BAYEDE! is based on the philosophy of job creation opportunities which not only provide sustainable jobs but also empower people through skills transfer and capacity building. HM king Goodwill Zwelithini is the eighth monarch of the Zulu Nation and is the longest reigning king in Africa with 30 million followers.