Founded in 2004 by former Babystyle buyers Julie Khoury and Dori Rhoades, Conception is a maternity showroom based at the California Market Center in Downtown Los Angeles. Conception provides domestic and international retailers with expansive showrooms featuring quality maternity apparel and accessories by innovative designers from the U.S. and abroad. With the needs of fashion-minded mothers-to-be in mind, Khoury and Rhoades have amassed a strong roster of hip and fresh designers in their Los Angeles showroom. Conception is open 9:00 am to 5:00 pm Monday through Friday to service all maternity buyers' needs. Julie and Dori warmly invite you to visit Conception, where they and their staff would be happy to assist you in finding the perfect lines to attract consumers to your retail store and set it apart from its competitors.