The Reid Method book, A Blueprint for Achieving Sales Mastery involves how-to instructions that anyone can implement and profit from. It includes chapters on how to prospect successfully, how to qualify potential sales leads, how to establish a referral network, how to market yourself, how to be more organized and how to develop a continuous pipeline of sales leads. It’s a proven system that Everold has been using successfully for more than two decades and it’s a system that can work for you. In addition to sales strategies and techniques, Everold draws on many years of marketing success in the retail automotive and advertising industry. He has initiated marketing partnerships and worked with celebrities and local non-profit groups. He has created print, radio and TV campaigns and he has utilized the latest digital tools to give his dealerships an edge. His advice and insights on automotive selling, advertising and marketing are sought after by some of the world’s top automotive brands. In The Reid Method A Blueprint for Achieving Sales Mastery, and on this website Everold shares two decades worth of sales and marketing knowledge and expertise and gives readers the inside track on how to succeed in the competitive automotive sales industry. If you want to learn the winning strategies and techniques for achieving automotive sales success, then visit the information available on this website and in Everold’s book. Everold will show you how to become an automotive superstar and earn the income – and respect – in automotive sales.