SODA is a fast fashion brand that is changing the way millennials/gen-z interact and purchase from brands. Adapting to consumer behaviour, SODA Shades is answering the desires of the in-demand world we’re in today. The coolest part? All communication with their customers is done via text message. You simply message your country specific SODA Shades number (currently texting in 32 countries) and that will keep you updated with product drops, order tracking, VIP events and even horoscopes (if that’s what you’re into). SODA is a brand that allows you to be a part of something. And SODA is that brand that found a personable way to occupy the real estate that is someones’ iPhone home screen.