Leading the world, from Africa. SafariNow is more than just an online accommodation booking service. It’s a lifestyle. We believe that life is too short to have average holidays – vacations should be extraordinary! We scour Africa for the very best places to stay and bring this to your desktop or mobile phone. Over the past 13 years, we’ve booked millions of bed nights and things are just starting to become interesting. Offering world-class customer service and a simple yet stunningly powerful booking facility, we’re aiming to build a community marketplace for travel that leads the world, from Africa. We work hard, we play often and we get free vegetarian lunches. We invite you to travel with us!